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Advertising Promotion, and Other Aspects of Integrated Marketing Communications by Terence A Shimp (Hardback, 2008)
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Advertising Promotion, and Other Aspects of Integrated Marketing Communications by Terence A Shimp (Hardback, 2008)
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Product description
| Key Features | |
| Author(s) | Terence A Shimp |
| Publisher | Cengage Learning, Inc |
| Date of Publication | 29/12/2008 |
| Language | English |
| Format | Hardback |
| ISBN-10 | 0324593600 |
| ISBN-13 | 9780324593600 |
| Subject | Sales & Marketing |
| Publication Data | |
| Place of Publication | Mason, OH |
| Country of Publication | United States |
| Imprint | South-Western |
| Content Note | illustrations |
| Dimensions | |
| Weight | 1542 g |
| Width | 218 mm |
| Height | 277 mm |
| Spine | 30 mm |
| Editorial Details | |
| Format Details | Paper over boards, Unsewn / adhesive bound |
| Edition Statement | 8th |
eBay Product ID: EPID95855498
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