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In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs....Read more

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage by Peter L. Phillips (Paperback, 2004)

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Product description

Description
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more

Key Features
Author(s)Peter L. Phillips
PublisherAllworth Press,U.S.
Date of Publication01/03/2004
LanguageEnglish
FormatPaperback
ISBN-101581153244
ISBN-139781581153248
SubjectDesign & Commercial Art

Publication Data
Place of PublicationNew York
Country of PublicationUnited States
ImprintAllworth Press,U.S.
Out-of-print date10/02/2011
Content Noteillustrations

Dimensions
Weight159 g
Width153 mm
Height229 mm
Spine13 mm

Description
Author BiographyPeter L. Phillips is a 30-year design industry veteran and internationally recognized expert in developing corporate and brand identity design programs. An author and brand identity consultant for many Fortune 500 companies,

eBay Product ID: EPID94458005
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

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