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The Decisive Moment: How the Brain Makes...
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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scienti...Read more

The Decisive Moment: How the Brain Makes Up Its Mind by Jonah Lehrer (Hardback, 2009)

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Decisive Moment: How The Brain Makes Up Its Mind Lehrer, Jonah
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    Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is t how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. In The Decisive Moment , Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' - from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.

    Key Features
    Author(s)Jonah Lehrer
    PublisherCanongate Books Ltd
    Date of Publication19/02/2009
    SubjectPopular Psychology

    Publication Data
    Place of PublicationEdinburgh
    Country of PublicationUnited Kingdom
    ImprintCanongate Books Ltd
    Out-of-print date28/06/2012

    Weight520 g
    Width156 mm
    Height240 mm
    Spine25 mm

    Author BiographyJonah Lehrer is editor-at-large for Seed Magazine and a contributing editor at NPR'S Radio Lab. He has written articles for Nature, New Scientist and the MIT Technology Review. He graduated from Columbia University in 2003 with a degree in neuroscience, and spent two years studying 20th Century Literature and Theology at Oxford University on a Rhodes Scholarship. His first book, PROUST WAS A NEUROSCIENTIST was published in the US by Houghton Mifflin in November 2007. Lehrer also writes a highly regarded science blog, The Frontal Cortex -

    eBay Product ID: EPID105084618
    Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

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