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Destination Branding: Creating the Unique Destination Proposition by Nigel Morgan, Annette Pritchard, Roger Pride (Paperback, 2011)
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Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally co...Read more
Destination Branding: Creating the Unique Destination Proposition by Nigel Morgan, Annette Pritchard, Roger Pride (Paperback, 2011)
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Product description
| Description | |
| Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts. | |
| Key Features | |
| Author(s) | Annette Pritchard, Nigel Morgan, Roger Pride |
| Publisher | Taylor & Francis Ltd |
| Date of Publication | 09/03/2011 |
| Language | English |
| Format | Paperback |
| ISBN-10 | 0080969305 |
| ISBN-13 | 9780080969305 |
| Subject | Business, Accounting & Vocational: Textbooks & Study Guides |
| Publication Data | |
| Place of Publication | Oxford |
| Country of Publication | United Kingdom |
| Imprint | Butterworth-Heinemann Ltd |
| Content Note | Illustrations |
| Dimensions | |
| Weight | 793 g |
| Width | 191 mm |
| Height | 235 mm |
| Spine | 20 mm |
| Editorial Details | |
| Edition Statement | 3rd Revised edition |
| Description | |
| Table Of Contents | Part 1: Destination Branding Concepts 1. Introduction: Tourism Places, Branding and Reputation Management 2. Branding and the Nation 3. Competitive Identity and Brand Management 4. A Place Marketing and Brand Management Perspective Revisited 5. The Theory of Country Brand and Product Images Part 2: Destination Branding Challenges 6. The Integration Challenge 7. The Partnership Challenge 8. The Leadership Challenge 9. The People Challenge 10. The Digital Challenge 11. The Authenticity Challenge 12. The Aesthetics Challenge 13. The Accountability Challenge: Budgeting and Evaluation 14. The Ethical Challenge 15. The Future Challenge: Scenario Planning Part 3: Destination Brand Management Cases 16. Branding, Stakeholders and Integration: Nambia 17. Branding, Nationhood and Identity: Singapore 18. Branding and New Destinations 19. Branding and Small Cities: The USA 20. Branding and Landmark Projects: Hong Kong and Macau 21. Branding and Blogging: Wales 22. Branding and Sports Events: Sydney, Adeliade and Melbourne 23. Branding and Cultural Events: Milan and Expo 2015 24. Branding and Mega-events: London 2012 25. Branding, Risk and Conflict: Northern Ireland |
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