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The Fundamentals of Creative Design by Gavin Ambrose, Paul Harris (Paperback, 2011)
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Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following top...Read more
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Product description
| Description | |
| Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. | |
| Key Features | |
| Author(s) | Gavin Ambrose, Paul Harris |
| Publisher | Bloomsbury Publishing PLC |
| Date of Publication | 22/08/2011 |
| Language | English |
| Format | Paperback |
| ISBN-10 | 2940411611 |
| ISBN-13 | 9782940411610 |
| Subject | The Arts: Textbooks & Study Guides |
| Series Title | Fundamentals |
| Publication Data | |
| Place of Publication | Lausanne |
| Country of Publication | Switzerland |
| Imprint | AVA Publishing SA |
| Content Note | 200 colour illus |
| Dimensions | |
| Weight | 690 g |
| Width | 200 mm |
| Height | 230 mm |
| Spine | 18 mm |
| Editorial Details | |
| Edition Statement | 2nd Revised edition |
| Description | |
| Table Of Contents | Introduction. Format: choosing a paper size; ISO and American paper sizes; standard web sizes; film and moving image; file formats; exercise: format/proportion. Layout and grids: why use a grid?; the perimeter; juxtaposition; pace and hierarchy; the Golden Section and Fibonacci numbers; baseline grid; exercise: active and passive/looking closer. Typography: type; anatomy of a typeface; describing type; classification systems; extended type families; typographic colour; type generation; vertical and horizontal spacing; type personality; special characters and ligatures; Frutiger's grid; type detailing; typographic themes; exercise: type classification/type in the environment. Image: image meaning; image types; altering images; type as image; layers; exercise: juxtaposition/symbols and icons. Colour: understanding colour; basic terminology; specials or spot colours; colour combinations; colouring images; colour as branding; exercise: emotional swings / colour combinations. Print finishing: paper types; paper engineering; lithography and CTP; four-colour tints; fore-edge printing; screen-printing; letterpress; hot metal type; varnishes; physical finishing; folding, throwouts and gatefolds; binding; exercise: printed ephemera / woodblock composition. Glossary. Index. Contacts and credits. Working with ethics. |
| Author Biography | Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused. |
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