All about Adidas Asian Sizing & Regular Fit labelling

Views 7 Likes Comments Comment
Like if this Guide is helpful

I've searched everywhere to find out more about this new Asian sizing labelling but there's no information on this at all, not even from Adidas -- so let me write a guide to share with anyone who aren't so familiar with this new labelling. I've bought many Adidas products so I'm very certain of the difference in specific measurement of sizes. It should be helpful to buyers not only on eBay but to shoppers at physical stores as well.


The Adidas "Asian Sizing" labels were introduced a few years ago, if I remember correctly, around 2008. The new sizing was launched in the Asia-Pacific region where the primary purchasers usually have smaller body builds and hence pick smaller sizes for their clothes. To 'compensate' for that, Adidas has created a separate measurement from adjusted regular fit sizes. This, however, has sparked some confusion to purchasers buying Adidas products both in the Asia-Pacific region and the rest of the world.

Spotting the Difference

There are three ways to see if the article is measured as Asian Sizing or Regular Fit.

The tags come attached to the article: there will always be an insert leaflet attached to Asian Sizing articles, but not necessarily always to Regular Fit articles. The article sticker on the back of the tags will either indicate below the barcode a number of countries with their respective sizes (Regular Fit), or a single size with no country-specific information printed (Asian Sizing). Printed in small transverse writing on the Asian Sizing tag begins with "ASASIA...".

Regular Fit (left), Asian Sizing (right) tags

Similarly, labels screen-printed or sewn onto the article will either indicate a number of countries and their sizes (Regular Fit), or just simply the size printed (Asian sizing).

Regular Fit (left), Asian Sizing (right) screen-printed label

Measurement Differences

To put the two sets of measurements into context, here's a simple guide to link the two. Usually Asian Sizing is a step down from Regular Fit, i.e. a Large (L) Asian Sizing t-shirt is actually a Medium (M) shirt when compared to Regular Fit sold elsewhere in the world.

Shirts, jerseys and Shorts

  • Asian Sizing = Regular Fit
  • S = S or XS (variable depending on specific article)
  • M = MS (between medium and small)
  • L = M (exact)
  • XL = L (exact)
  • 2XL = XL (exact)


  • Asian Sizing = Regular Fit
  • S = ?? (not available in rest of world)
  • M = ~XS
  • L = ~S
  • XL = S or M (variable depending on specific article)
  • 2XL = M or L (variable depending on specific article)
  • ?? = XL (not available in Asia-Pacific region)
The difference between the latter and former list is partly due to rest of world buyers prefers to wear slightly looser jackets/outer layers while buyers from the said region prefers slimmer-fitting jackets/outer layers (2 size steps between Asian Sizing and Regular Fit).


Due to the nature of shoe sizing, typical measurements are used, e.g. UK, US, EU, Japan etc.


Football/Soccer replica jerseys, shorts and team kits are not affected by Asian Sizing.


It's still recommended that you try the articles in person, if possible.

I hope this guide has helped you and cleared up the confusion! Please rate this guide by clicking on the button below. Thank you.
Have something to share, create your own Guide... Write a Guide