Coca Cola Collecting - THE NEXT STEP

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     Have you ever wondered what country a particular Coca Cola item came from, or when it was made or distributed. I am going to give you some important information that will not only help you to get answers, but show you methods that can be built on to make your collecting more informed and considered. You will be able to piece together facts and come to a conclusion about most things, and hopefully benefit from that!

     First of all, if you have not read my other two guides on Coca Cola collecting, I would advise you to read them. They will give you an introduction to what I will be talking about here, and most of the information in the other two guides is not repeated here. Have a read and hopefully they too will be usefull:

Coca Cola Memorabila 

Coke Can Collecting

Knowing what is what!

     As I mentioned in the Guides above, the way to becoming a successful collector of memorabila, which includes anything, not just Coca Cola, is knowing the background of items. You must work out where and when these items were made, which is no easy task. There are clues if you know where to look, such as:

Coca Cola Logo

The logo is the best clue to when an item was made. If you look carefully at the logo from different eras, you will notice a difference. The first logos were just the straight Coca Cola writing in the script writing, like the logo above this paragraph, but in 1970 the design was changed to have a dynamic ribbon underneath the logo, and usually in a red box with logo in white, like the logo below:

     The logo changed again to incorporate the dynamic ribbon through the actual logo. This change happened over the space of a year in different countries, but most were in 1988. The dynamic ribbon also had a sub-ribbon of grey added to half of it, and Coke was added on most of the logos. (Coca Cola vowed never to call its product Coke, which they considered slang. They resisted until they gave in and registered Coke as a trademark in 1945 due to the prolific use of the word). So after 1988, the logo looked like:

     In the late 90s, Coca Cola started to use various logos for different items, and especially with their advertising. They acknowledge the nostalgia in their logo, and still use the very old logo on alot of glass bottles, but they have also made up many logos to use, but this one seems the most popular at the moment, going back to the older logo with ribbon underneath, but keeping the grey, adding white and bubbles etc., so it looks like:

     The easiest demonstration of the logo is on cans. You will find that the cans go nearly exactly by the above rules, and can be seen on this link for Coca Cola Cans. By looking at the cans now, and with the information you already have you have a rough idea of the decade. But we can pin point it by the year.........

Coca Cola Slogans

     A massive clue to how old any piece of memorabila is the slogan they used at the time. They were used on many peices of memorabilia, from cans to traysbottles to vending machines. Straight away those items can be aged with the right information. There have been some memorable slogans, that everyone knows. But when did they come out? If we knew that, we could pin point the item to at least the earliest year possible, but usually the slogan only lasted until the next new slogan. To save you running around, here they are, the slogans used in major advertising campaigns:

  • 1904 - Delicious and Refreshing
  • 1904 - Coca Cola revives and sustains the great nation
  • 1906 - Temperance Beverage
  • 1917 - Three million a day
  • 1922 - Thirst knows no season
  • 1925 - Six million a day
  • 1927 - Around the corner from everywhere
  • 1929 - The pause that refreshes
  • 1932 - Ice cold sunshine
  • 1936 - It's a refreshing thing to do
  • 1938 - The best friend thirst ever had
  • 1939 - Coca Cola goes along
  • 1939 - Wherever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca Cola
  • 1942 - The only thing like Coca Cola is Coca Cola itself. It's the real thing
  • 1944 - Global High Sign
  • 1947 - Continuous quality is quality you can trust
  • 1948 - Where there's Coke, theres hospitality
  • 1949 - Coca Cola..... along the highway to anywhere
  • 1952 - What you want is a Coke
  • 1956 - Coca Cola..... makes good things taste better
  • 1957 - Sign of good taste
  • 1958 - The cold, crisp taste of Coke
  • 1959 - Be really refreshed
  • 1962 - Refreshing new feeling
  • 1963 - Things go better with Coke
  • 1970 - It's the real thing
  • 1971 - I'd like to buy the world a Coke
  • 1975 - Look up America
  • 1976 - Coke adds life
  • 1979 - Have a Coke and a smile
  • 1982 - Coke is it!
  • 1985 - We've got a taste for you
  • 1985 - Americas real choice
  • 1986 - Catch the wave
  • 1986 - Red, white and you
  • 1988 - Can't beat the feeling
  • 1993 - Always Coca Cola

     A good way of looking up these facts would be to search for National Geographic adverts, and seeing their Coca Cola adverts on the back.

     After 1993's campaign, which was Coca Cola's largest global campaign, they started to use older slogans again, but still had many campaigns for different countries. The slogans can be seen on various items of memorabia, and fake trays and novelty items are easily spotted when you know the slogan years.

Some facts to help you work out the age, or spot a fake item:

     These facts will help. They provide some more clues for your timeline of Coca Cola facts:

  • 1893 - Coca Cola was first registered as a trademark.
  • 1900 - 1916 Various straight sided bottles were produced
  • 1916 - Unique 6 1/2 oz bottle approved by bottlers. Designed by The Root Glass Company of Terre Haute
  • 1934 - First bottling plants in England
  • 1941 - Nickname Coke was receiving equal prominence in advertising as the trademark Coca Cola
  • 1945 - Trademark Coke registered
  • 1955 - King and  Family size bottles introduced
  • 1957 - Coca Cola bottlers moved from the logo being embossed to being screen-printed or enameled
  • 1967 - The Coca Cola Company first marketed no-deposit/no-return bottles
  • 1967 - Coca Cola introduced the very first lift-top cans in the soft drink market.
  • 1977 - Introduction of PET (Polyethylene terephthalate) bottles for Coke and other company products.
  • 1982 - July - Introduction of Diet Coke (Coca Cola Light in some countries)
  • 1985 - April - New taste of Coke
  • 1985 - July - Original form of Coca Cola was introduced as Coca Cola Classic

Where do these items come from? 

    These facts will give you an even better understanding of their age. But what about where something is from. They all look the same. But they are not.........

     Space doesn't give me enough room to go into detail here, so I will show you a simple way of working out where nearly every Coca Cola item is from. My next guide is: THE COCA COLA COLLECTABLES ATLAS, and you can go there straight away, go to COCA COLA ATLAS. Please make sure you vote for this guide if it has helped you, that is all I ask in return!

     My favourite searches would have to be:

Coca Cola Bottles

Coca Cola Cans    or

if you would like to see the auctions I have at the moment, just click:

mmmmmcoke items for auction

and a quick link to all my guides:

mmmmmcoke guides for you

    Thank you for reading over my guide, I hope it helps. Happy Collecting and remember to look in for more helpful guides from time to time!

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