Presentation of jewellery is the first thing that people notice. If you have good pictures and displays, clear pricing and bright lighting jewellery will sell itself. This guide has been written to help you choose the best way to display your product.
A lot of people ask me what the best way to display items is. Professional jewellery displays such as jewellery busts, ring boxes and body jewellery stands can be purchased off ebay. If you have the time and patience you may find some good deals through auctions.
Try using velvet bags and jewellery busts to display
Failing that, there are many things that can be used for displays. Separated plastic boxes such as the kind used for sorting beads or tools work well for body jewellery. They look good and keep you jewellery organised and best of all they can be found at hardware stores, plastic stores or even $2 shops. Weird objects such as logs, vases and lamps can draw attention to your items whilst being readily available about your home. Have a look around and see what you can find.
A log display
The other option is to make the displays yourself. This can be done rather cheaply. I would suggest getting boards and covering them with material such as velvet or black and fixing pins to it so you can hang the jewellery. A place that sells hardware or crafts will also have a wide range of pins. Cones made from light plastic board or cardboard work well to display necklaces, bracelets and rings.
By using displays to present your jewellery on ebay you also give a level on professionalism.
There is noting more annoying than going shopping and having to ask the price or postage costs of every single item. As the saying goes, if you have to ask the price then it is too expensive. Have everything CLEARLY priced. If you have price tags on everything but the writing is not clear then it is just as good as having no price tag at all.
Price well and be well priced...
Sometimes, if you are selling an unusual item, a short description and history can help. This should not be used for everything you sell, just the really unusual things. For example, a Celtic Claddagh ring, a ring with two hands holding a heart and crown has a lot of symbolism which most people don’t know about. By including a short description which says
The Claddagh ring is the traditional wedding ring of the claddagh people in Ireland. The hands represent friendship, the crown loyalty and heart symbolises eternal love. When large scale Irish immigration began in the 18th century the claddagh tradition travelled around the world. Today it retains its traditional meaning and is often given from friend to friend or lover to lover.