These are basicly a few simple ideas I've had for maximizing my Ebay results. As I deal mostly in Model Trains I will use these for my examples, although the same rules apply for all items.
1. ITEM TITLES - YOUR FREE ADVERTISING
The first contact any prospective buyer has with you is via your Item Title. Any product listing includes space for 56 characters. I strive to use all available space to identify my item clearly. This saves time for buyers while browsing and an accurate description will build trust and confidence in you as a seller.
2. A PICTURE TELLS A THOUSAND WORDS.
Guess the train! Here is a picture taken from a listing I purchased last month. I wonder what the seller was thinking? The description was inaccurate the photo a waste of money. Purchase price $7.60.
This is one of 4 photos utilised for my relisting. My mobile phone was used to take the pics, and a simple piece of white cardboard the background. The cost of additional pics was more than redeemed in the eventual sale price of $45.
3. POSTAGE AND PACKAGING.
Nothing annoys me more as a purchaser than ebayers who use postage and packaging costs to boost their profits.
Next time you're at the Post Office pick-up your free copy of Postal Charges for Australia and Worldwide. Buy yourself a shredder (mine cost $12.60 on eBay!) to rid yourself of all junk mail. Grab as many cardboard boxes as you need from your local supermarket - who are always willing to minimize their garbage collection costs. Then all you'll need is tape and a Texta!
Now you have everything you need to post your parcels at a cost of less than 50 cents per parcel.
I can't justify charging a purchaser higher than the actual Australia Post fee for any parcel. I state accurate postage costs in my listings so there are no 'nasty surprises' for winning bidders. You can even add a 'link' in your listing to an Australia Post Calculator (available free in eBay) which lets prospective purchasers type in their postcode to retrieve Postage Costs.
4. FEEDBACK - FINAL CONTACT.
Each parcel I despatch contains a small note thanking the winning bidder for his purchase. I include instructions for contacting me directly if the buyer is dissatisfied with his/her purchase. Its much easier to deal with problems that may arise amicably rather than resort to eBays Dispute Resolution. If the customer is happy Feedback is requested to complete sale.
I find eBay a fun and enjoyable experience. I try and make my prospective bidders confident that they will be treated with total honesty and integrity - just as I wish to be treated. Before you upload your listing take the time to review and ask yourself the following question. Would you buy your item? If your listing appeals to you - it probably will to many others.