Genuine or Fake GHD Hair Straighteners? How to tell...

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There are really only two ways to know for certain that the GHD Styler you have purchased is genuine or fake.

1.  Register your GHD online yourself at GHD's website.  Even older Stylers up to a couple of years out of warranty can still be registered on this site.  If your GHD registers OK and the serial number is not rejected then it is authentic.  Click here for the link to GHD's registration website.

2. Or send to a GHD Styler technician and have them open them up and make a determination.  The counterfeit Straightening Iron's are very convincing and look exactly the same on the outside as the real ones with holograms and all.  It is only the inside electronics that are cheap and nasty.

Please contact us if you have any GHD related questions.  We are happy to help.

We have a strict policy of not dealing in or with fake GHDs.

We hope this guide is of some help to you.  If you found it helpful please vote "Yes" down at the bottom of this page.



Below is further information taken from GHD's website (ghdhair[dot]com):

* Counfeit Information.

We urge all our customers to be aware of fake styling irons which are being passed off to the unsuspecting buyer as genuine ghd stylers. Often very similar in appearance to genuine ghd stylers (including holograms and packaging), tests have shown that these fakes are made from poor quality materials. Those buying counterfeit ghd stylers risk serious injury such as electrocution due to poor quality construction and lack of safety checks on the products. ghd continues to invest significant resources to prevent the illegal sale of fake styling irons. Below are several pointers that may prevent you from becoming another victim of a counterfeit seller.

* I am thinking of buying my ghd styler from eBay, how can I tell if it is genuine?

The first thing to know is that counterfeit ghd stylers are often sold through auction sites such as eBay, Ebid, Cqout and Gumtree. Look at where the goods are being shipped from. If the item is being shipped from the Far East e.g. China or Hong Kong or the shipping time is more than 2 or 3 days, it is likely to be a fake product. Look carefully at the price: If the price being offered looks too good to be true, it usually is a reflection of the product's poor quality. Remember that the sellers of fake goods will try to deceive you. Statements in the seller's auction of 'genuine product', 'holograms and security seals' do not guarantee the authenticity of the item.

* I bought my ghd IV styler on eBay and it appears to be fake! What should I do?

Contact the seller without delay for a refund. Remember it is illegal to sell fake products. Notify eBay about the seller's auction. Please refer to eBay's policies and guidelines. If you paid via PayPal, see whether they can help you get your money back. Please refer to PayPal's policies and guidelines. Contact your local trading standards office with full details of your transaction including copies of receipts confirming payment to the seller. Please notify us (GHD) so that we can take action against the seller. Unfortunately we cannot compensate purchasers of fake goods and you will not be able to rely on any guarantee if the styler is not a genuine ghd.

* Why shouldn't I buy a counterfeit/fake ghd styler?

Due to poor quality construction and lack of safety checks, fake goods are dangerous and can cause electrocution, serious burns and hair damage.

* How can I tell my ghd IV styler is genuine?

Register your product online now.

* Is there anything else I should know?

It is a criminal offence to sell fake goods. ghd actively enforces its intellectual property rights. Consequences of dealing with fake products may include prosecution, fines, product confiscation and in some cases imprisonment.  We take your safety and security very seriously at ghd and our policy is to investigate all leads passed to us about fake products and wherever possible take action through either the Police, Customs and Trading Standards or direct court action.


Below is an article from BBC Newsround (news[dot]bbc[dot]co[dot]uk):

Fake GHD hair stylers warning

Shoppers are being warned not to buy fake GHD hair stylers because they could burn people's hair or give users an electric shock.  It's thought people have been conned into buying copies of the product from unofficial websites and car boot sales.

But safety officials have warned the fake gadgets often don't meet British Safety Standards.  They said imitation stylers could do "real harm".  Trading Standards officer Peter Astley said: "We've had examples of where people have burnt their hair.  "We've had examples of where people have had slight electric shocks.  "The potential to cause some real harm is very strong."

The real GHDs cost around £130 a pair, and the company has warned that if they're a lot cheaper they're probably fake.  The fake sets look pretty realistic, and come with loads of accessories that look a lot like the real deal.  But the price is a big giveaway, and instead of costing £130 they're more likely to be on sale for around £80.


GHD spokesperson Sarah Lambley told Newsround how you can check your GHDs are the real thing.  She said: "On every styler there's a hologram and just underneath the hologram is a 15 digit number.  "Go online and enter the number (on our website) and it will tell you if there's a problem with your styler or not."


Below is an article from The Press NZ (press[dot]co[dot]nz):

Salon recalls fake hair straighteners

A Christchurch hair academy is recalling potentially dangerous counterfeit hair straighteners.  The Ruben Blades Hairdressing Academy inadvertently bought a batch of fake ghd brand straighteners from China before selling them in Christchurch.  The academy had an advertisement in last Saturday's Press recalling the straighteners.

A Sydney ghd spokeswoman said the company asked the academy to contact customers who bought a fake styler.  "It was found that Ruben Blades Hairdressing was distributing counterfeits and they have been helpful working with ghd to inform their customers of this," she said.  "Ghd requested that the salon notify each customer of the fake purchase, and this is something that is taken very seriously, considering the safety issues of a fake electrical appliance."

Academy director Eelco Wiersma said he believed the straighteners were genuine when he bought them.  He was given a certificate to show their authenticity.  "They were not genuine articles, so I had to recall them.  "I just made an error of judgment."  Wiersma said there were many "knock- off" hair straighteners sold in New Zealand.  "I didn't want to be caught up, so I am giving people their money back."

Ghd said the academy was not authorised to sell its products.  The ghd spokeswoman said counterfeit hair stylers were easy to buy online.  "Counterfeit ghd stylers are an international issue for ghd. "Ghd is doing their utmost in combating this issue.  "There are ways to spot a counterfeit website and it's safe to say that any Chinese website selling ghds is likely to be a fake."  Heavily discounted ghd stylers were also likely fakes and potentially "a safety issue" for users, the spokeswoman said.

Consumer NZ chief executive Sue Chetwin said people should take advantage of the recall.  "If they're knock- offs, they could be unsafe because these things heat up quite considerably and very quickly, so you don't want a dangerous set."


Below is an article by Aideen Sheehan from The Independent (independent[dot]ie):

CONSUMERS have been warned that fake GHD styling irons are on sale in department stores and pharmacies throughout the country.

Hairdressing chain Peter Mark who has been advertising the €155 hair straightener said a number of reputable stores including Brown Thomas were selling imitation GHDs.  There were a number of differences between the fake GHDs and the real ones which were a professional styling tool only available at authorised hair salons, Peter Mark said. The most obvious one is a small "i" on the GHD logo on both the packaging and the iron.  Up to yesterday people were able to purchase the fake GHD at Brown Thomas in Dublin at a cost of €155 - not even a saving on price of the genuine article.

Manufacturers GHD said that their legal team had contacted the outlets concerned who had been shocked to find the styling irons were not genuine and they were now working to recover the fake goods.  Their lawyers were pursuing those who had produced the fakes, and they had informed Trading Standards of the problem.  "More importantly these counterfeit irons will not have undergone our stringent testing and quality control procedures. We would remind consumers that genuine GHD styling irons can only be purchased from approved salons."

A spokeswoman for Brown Thomas said it had bought the product from an Irish-based supplier of hair products which had claimed to have the distribution rights for the straighteners.  "When brought to our attention that the products were fake they were removed immediately from the store. Fortunately only six items were sold and we welcome their return with receipt for reimbursement," she said.
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