Hi there, Brian Cassingena here to help you get more traffic to your eBay listings or store (& hopefully more sales!)
If there’s one thing an eBay store needs to survive, just like a regular website, it’s traffic. And there are plenty of ways of getting more…
Can you ever avail of free eBay store promotion? Is that even feasible?
Of course yes! Nowadays, your store can amass huge traffic in no time thanks to free website promotion.
How does this free website promotion go anyway? What are things to be done?
1. Enlist your store
Look for the hottest Internet directories and enlist the URL of your store there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.
Just don't forget to prep your store and make it all spruced up for a higher chance to get accepted in your directory of choice.
2. Know your forums.
One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your store in every post and you attract instant visitors right there.
3. Write a press release.
Release your writing prowess and start up a press release that advertises your store! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!
4. Be friendly online.
Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.
5. Write an article.
Say, your website is about your travel agency, or you sell an ebook of travel tips on eBay. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.
6. Just let the whole world know about your store.
What is free website promotion without the word of mouth? Insert your store, its URL and features in daily conversations and let the good news spread from one mouth to another!
7. Make a banner ad.
Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!
8. Take up a free website promotion course online.
Yes, there are free website promotion tutorials. But don't you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.
Or, once you’re a bit more familiar with internet marketing, you can try investing in some paid traffic.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme. In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors.
There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your store by using keywords or keyword phrases for your Google Adwords that pertains to your company and to your products.
There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
I guess the best thing to do is go and try it. Start off by getting some free traffic to your store. Then when you’re making some money, set some aside to invest in an Adwords campaign and see what happens.
Make sure you can get all the stats you need like traffic numbers, where they came from, what they searched for to get to your store, eBay can give you this information when you have a store.
Just have a go!
Here’s a few of the things I do for free traffic:
· My autoresponder
· Email signatures
· Viral products
And as for paying for traffic, I’ve used Adwords in the past, and I may do again, but right now I prefer to include my URL in my offline marketing, as well as using the eBay Keywords program although that thing changes so often whatever I tell you is probably out of date by the time you read this so go over to ebaykeywords.com and have a look yourself.
And for a free 31 page report and 30 minute mp3 about the 5 biggest mistakes all sellers make on eBay: why almost everyone is dead wrong about making serious money on eBay...and how you can do it too regardless of your education, intelligence or bank balance, head on over to my about me page:
About Me you can get your free report & mp3 immediately even if it's 3am.
Getting Free Traffic To Your Listings Vs Payin' For It
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29 January 2007
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