HOW TO SELL ESTATE JEWELLERY ON EBAYWhen you tire of a piece or want to replace it with something better, eBay is a great place to sell estate (used) jewellery. Look for similar or comparable sold pieces to establish value, or get a jeweller's or dealer's appraisal. Don't bother asking at the pawn shop. And don't just price your jewelry by weight, although you might want to use that value as a baseline for establishing a minimum opening bid. Remember, this isn't just scrap metal…It is a work of the jeweller's art.
There are several excellent eBay Guides containing tips and tricks for photographing jewellery. It will behoove you to take a few minutes and read up on it. At a minimum, you'll need a camera with a macro lens and some kind of plain black or white background. Don't display your jewellery on a busy background if you want it to be seen. Unless they're a hand, wrist, or neck model, don't photograph someone wearing it. (Yes, those are all specialty body parts for models). And for heaven's sake, don't hold it in your hand unless you want it to look ridiculous.
Charms and other small items should be shown next to a clean, shiny coin in one photo (but not in the gallery shot), while bracelets might likewise be shown stretched along a ruler. But again, not in the gallery shot. If weight is an issue, you might even include a shot of the item on your digital scale. However, just basic clear close-ups (front, back, sides, and any markings) will generally suffice. Use enough pictures to tell the story. One caveat: If it's got a reflective surface, get dressed before you take any pictures. You don't want to end up in the internet's notorious collection of reflecto-porn!
Look at other sellers' listings to see what works and what doesn't work, but don't steal their photos (or text). That's illegal on eBay and just plain wrong. Don't use stock photos, either, even if one is available from a website or other source. The photos in your auction should show the actual item you're selling.
Include a full and complete description of the item in your own words, including its dimensions, condition, any markings, and any flaws. Now is not the time to stint on adjectives; make your item sound as enticing as possible. If there is an interesting story or you know the history behind an item, feel free to share it. If it's rare, explain why. If you know something about the designer, include a few sentences about them. Don't forget to thank potential buyers for looking at your item.
As for format, you can sell your estate jewellery in a 1-, 3-, 5-, 7-, or 10-day day auction or as a 3-, 5-, 7-, 10-, or 30-day Fixed Price listing. Seven-day auctions are generally a good length, and 30-day Fixed Price listings are very cost-effective. Just be sure to set up your Fixed Price listing to accept Best Offers (it's free). Add a Buy-It-Now price to your auction if you like, but it costs money and you may be short-changing yourself.
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