What is an eBay Store?
Many sellers showcase their items by using an eBay Store. Just like a shopping mall, an eBay store allows individual sellers to have a permanent presence on the site, which is great for buyers seeking to make repeat purchases from such sellers.
Why shop in an eBay Store?
eBay Stores offer buyers:
A greater selection of items all under ‘one roof’ - eBay Stores showcase all items a seller has on sale
Multiple quantities of the same item so you can purchase not only for yourself but for friends and family too
The opportunity to purchase repeatedly from sellers who offer fantastic products accompanied by great customer service
Combined postage or shipping discounts, often with a returns policy
The benefit of being the first to hear about the seller’s latest bargains, new stock or promotional discounts through subscription based email marketing
Items at Buy It Now prices which, although not as exciting as bidding on an auction, means the price you see is the price you get.
Store-exclusive products at Buy It Now prices
Store sellers often select to list some or all of their items only in their store, which means they don’t show up in a standard eBay search and are only set at a Buy It Now price. All seller’s items show up in their Store, even the items they have listed at auction.
How to find an eBay Store
Anytime you see the little red door icon next to a seller's USER ID, click on it to enjoy another way to shop at eBay.
There are over 20 ways to find Stores on eBay!
From the eBay homepage, select eBay Stores under the Specialty Sites menu at the top left of the page.
By clicking on the browse link at the bottom of the category tree on the homepage
By clicking Buy on any eBay page, then eBay Stores Search
Through an Advanced Search
By clicking on Stores in the eBay Site Map
Saving your favourite sellers’ Store in My eBay
By clicking on the Stores icon in Seller’s Information
Through a subscription to a Stores emails
By clicking on Shop eBay Stores related link in My eBay
Visiting Store from member’s profile page
Viewing Seller’s Store Items from Meet The Seller box within listings
Visiting Seller’s Store from Meet The Seller box within listings
When sellers place a See My Store link within item descriptions
When sellers cross promote their Store items at the bottom of their listings
When sellers include a Store header at the top of their item description
When browsing / searching, customise Search Options (left navigation) to include all Store listings
By clicking on shop eBay Stores in left navigation bar when browsing / searching
Searching eBay Stores via their favourite Internet search engines
When sellers advertise their Stores via offline advertising
When there are less than 10 core items in a search or browse page, up to 10 Store items will be displayed
By Clicking on the link next to the seller’s Buying Guide
There's also a tutorial aimed at members looking to set up their own Store..Interactive Stores Tour
Hope this helps