How to Identify Authentic Nike Air Jordan 10's

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How can you tell if the pair of Nike Air Jordan 10's that you are about to buy online are genuine? Follow these 11 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.

Step 1: Shoe Box
New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Color and style of box varies according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall   finish quality. Remember real shoe boxes can accompany fake shoes.

Step 2: Box Label
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long, check that it matches the style number located on the label located inside the shoe.

Step 3: Inside Label
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the stitching is straight and neat.   

Step 4: Side Stitching
High quality stitching can be hard to replicate. Check carefully that the stitching on the side panel is tight, straight, evenly spaced and cleanly finished.

Step 5: Tongue
The tongue of new Jordan 10's has elasticated straps for added support at each lace loop, stitched directly onto the shoe. Check that these elasticated straps are taught. The top half of the tongue has two stripes emulating the elasticated straps.

Step 6: Air Jordan 23 Logo
An Air Jordan 23 logo is embossed into the top of the tongue, check that the embossing stands out well and  that the letters are clear with sharp edges. Check the stitching and attachment of the decorative stripes to the tongue is even and tight.

Step 7: Collection Tag
New Jordan 10's should have an Air Jordan Collection tag inside the tongue, the embroidery should be neat and tight. Also the words Air Jordan Collection should be white stitching.

Step 8: Jumpman Heel
New Jordan 10's come with a Jumpman logo embroidered into the heel. Check the quality and that the Jumpman logo is correctly proportioned. Pay special attention to the fingers and shoe laces of the Jumpman figure. Some models may not feature the Jumpman.

Step 9: Sole 
Nike Jordan 10's have a distinctive sole pattern with the Jumpman logo, always make sure they are high quality and not worn out if the shoes are new.

Step 10: Sole Logo
New Jordan 10's will feature the Jumpman logo on the sole. Check the proportions of the hands, feet and ball. Also make sure the edges of the embossed wording is sharp and high quality.

Step 11: Download our App
We hope that this guide helps to educate you when identifying genuine Nike Air Jordan 10's. To prevent you from falling victim to counterfeit goods, always ask the seller to use the youVerify app prior to purchase.

youVerify - Smarter Selling, Safer Shopping.

youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.
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