Step 1: Shoe Box
New Gucci heels packaged in a strong brown shoe box that features the double 'GG' logo embossed in a chain like pattern. The 'GUCCI' logo is across the middle. Older styles will differ, a common one being a black box featuring silver Gucci details. Check the size, font and placement of the logo carefully. Remember that real shoe boxes can accompany fake shoes.
Step 2: Box Label
Gucci shoe boxes feature a white label on the one end detailing style, colour, size information and the logo. Check these details match the details of the shoe. Check also the size, print quality, spacing and font of the label copy.
Step 3: Firenze Card
Gucci shoes sometimes come with a Firenze 1921 card. They are brown with the gold logo across the middle and Firenze 1921 written below that. The card will have the double 'GG' logo embossed in a chain like pattern.
Step 4: Dust Bag
New Gucci heels are usually accompanied by a dust bag with the 'GUCCI' logo across the centre. Older styles vary in colour and size including brown, black and white. Remember that real bags can accompany fake shoes.
Step 5: Insole Logo
Gucci insoles usually feature the 'GUCCI' logo and 'Made in Italy'. There are some variations to this format on certain collections. Check the size, space and font of this logo very carefully.
Step 6: Sole Stamp
Gucci soles usually feature the 'GUCCI' logo, 'Made in Italy' and the shoe size. There are some variations to this format on certain collections. Again check the size, space and font of this logo very carefully.
Step 7: Style Number
Gucci shoes feature a style number located on the inside of the heel area, check it matches any style number on the box label.
Step 8: Download our App
We hope that this guide helps to educate you when identifying genuine Gucci heels. To prevent you from falling victim to counterfeit goods, always ask the seller to use the youVerify app prior to purchase.
youVerify - Smarter Selling, Safer Shopping.
youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.