How to Identify Genuine New Balance Trainers

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How can you tell if the pair of New Balance Shoes that you are about to buy online are genuine? Follow these 6 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.

Step 1: Retail Box
New Balance Shoes are boxed in a strong shoe box featuring the New Balance logos on the lid and side. Check the box carefully for any errors in brand logos, alignment, spelling, and for the overall quality and finish. Remember that real shoe boxes can accompany fake shoes.

Step 2: Retail Box Label
New Balance retail boxes feature a label on the side detailing style name, size, colour code, and a bar code number. Check that the details match the shoe features. Also check that the bar code number matches the number detailed on the tongue labels.

Step 3: Insole Logo
The New Balance logo is often found on the insole. It may have worn away on some used shoes but check that the logo and font are consistent with the official brand logo.

Step 4: Tongue Label 
Check that all the product details featured on the tongue label match those found on the box label and any swing tags. The long serial number should match the serial number under the bar code on the retail box label.

Step 5: Outsole Logo
A NB logo is featured on the heel of the outsole. Check that the registered trademark circled 'R' is present and that the finish of the edges of the logo are clean and straight.

Step 6: Download our App
We hope that this guide helps to educate you when identifying genuine New Balance shoes. To prevent you from falling victim to counterfeit goods, always ask the seller to use the  youVerify app  prior to purchase.

youVerify - Smarter Selling, Safer Shopping.

youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.
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