Step 1: Shoe Box
New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Colour and style of box varies according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall finish quality. Remember real shoe boxes can accompany fake shoes.
Step 2: Box Label
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long, check that it matches the style number located on the label located inside the shoe.
Step 3: Inside Label
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the stitching is straight and neat.
Step 4: Nike Swoosh
The trademarked Nike swoosh is both carefully and immaculately stitched onto most pairs of Nike Air Max 1 shoes. When inspecting the photo, ensure it is not glued on or stitched to a poor standard.
Step 5: Insole Logo
A Nike Air logo normally features on the insole. The logo may have worn away on some used shoes. Some limited edition styles may feature a different logo.
Step 6: Flexible Sole
The sole of Nike Air Max 1's are made from rubber that is flexible and should not appear plastic. The seller should demonstrate this to you by flexing the soles.
Step 7: Sole
Nike Air Max 1's have a distinctive sole pattern, always make sure they are high quality and not worn out if the shoes are new.
Step 8: Arch Support
Nike Air Max 1's will have the Arch support technology. Make sure the photo provided shows the Arch support air cushion and that the air "bubble" is clear and of high quality.
Step 9: Download our App
youVerify - Smarter Selling, Safer Shopping.
youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.