Step 1: Shoe Box
New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Color and style of box varies according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall finish quality. Remember real shoe boxes can accompany fake shoes.
Step 2: Shoe Box Label
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long, check that it matches the style number located on the label located inside the shoe.
Step 3: Nike Swoosh
The trademarked Nike swoosh is both carefully and immaculately stitched, glued or printed onto most pairs of Nike shoes. When inspecting the photo, ensure it is not glued, printed or stitched to a poor standard. Be aware that some limited edition styles may not have a swoosh on the side.
Step 4: Inside Label
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the stitching is straight and neat.
Step 5: Tongue Edge
The tongue on Nike Jordan 1's should always have curved top corners for comfort. The inside and outside should be made of different materials. Also check that the stitching is straight, evenly spaced and neatly finished.
We hope that this guide helps to educate you when identifying genuine Nike Jordan 1's. To prevent you from falling victim to counterfeit goods, always ask the seller to use the
prior to purchase.
Step 6: Insole Logo
A logo normally features on the insole of Jordan 1's. It is usually the Nike and Swoosh with Air written below. The logo may have worn away on some used shoes. Some styles may feature a different logo.
Step 7: Sole
The outsole of Nike Jordan 1's feature a unique pattern and logo. Outsoles on some styles and limited editions will differ from the one shown.
Step 8: Sole Logo
A Nike logo often features on the sole of Air Jordan 1's. Check that the positions of the registered trademark circled R's match those shown. Also check the size and shape of the letters and the Swoosh, and that the edes of the logo are sharp and clean.
Step 9: Heel Stitching
High quality stitching can be hard to replicate. Check carefully that the stitching on the heel of the Nikes is tight, straight, evenly spaced and cleanly finished.
Step 10: Download our App
youVerify - Smarter Selling, Safer Shopping.
youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.