How to be a better seller

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The main thing to remember as a seller is that your rating is one of the most important tools available to you on eBay. Protect it at all costs.
When you have an item sell, contact the buyer and thank them for their purchase. Arrange an invoice so that they can pay you for your item and arrange postage as soon as possible. If you have any problems, contact the buyer as soon as you realise this problem and inform them of the issues and the outcome to rectify the issue. Remember, you can never communicate too much with your customers. Once payment has been received , send the item and inform the purchaser that you have sent the item and when they should receive it and any tracking number if issued. Then, leave feedback, positive or otherwise if there was any real issues. Waiting for the buyer to leave feedback and then responding is very poor business practise in my opinion. 
Sellers who wait to receive positive feedback before leaving buyer feedback are just trying to protect their rating score, which, in my opinion they're not really entitled to if this is their normal practice.
As a buyer, I often look at the feedback received by sellers to try and ascertain their trading style. Or, if their information says something like "positive feedback will be left once the buyer has left positive feedback"? I won't even consider buying from these sellers. They don't deserve my business if they are only interested in their feedback score.
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