To get a good price for your auction you have to advertise your item. Here are some useful tips;
Use a good photo. It needs to be in focus and well lit. Have a bland background - anything else is distracting. The photo should fully describe the item. A photo-editing tool is useful to crop the photo and combine photos for maximum effect.
Use a gallery photo – it attracts more buyers and does not cost much.
Have the auction end in the evening – more people will be on-line to follow the final minutes of your auction. Surveys have shown Sunday or Monday are the best days to end an auction, for a maximum auction price.
Describe all the postage options and how the item will be posted. The buyer wants to have a clear transaction, where everything is decided before the bid ends. Describing how the item will be posted reduces an area of buyer uncertainty.
Have a clear description. The photo and the text have to "say" the same thing. Describe the item both ways. Interested buyers want to read about their purchases. Give as much information as you can. It helps the buyer work out how much they will bid up to. It can also connect them to your product.
Build your feedback rating. If you are just starting up on e-bay, and you have several items to sell, auction the cheap items first. This will give you an initial feedback rating. You mayn’t get very high bids, but that is ok, since the initial items are not worth much. When you have some positive feedback, then you can sell the more expensive items and your positive feedback will assure buyers that you are a good seller, so your auctions will be higher than if you sold these items initially, when you had no feedback rating.