Images - Your Key to Product Integrity

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Image Guide for Buyers

When you are buying something, whether you are familiar with the particular product or not, most times the image is the first thing that grabs you, and makes you click on that particular listing, even when identical products are available. Online buying can be daunting, as your trust lies with the seller, and ultimately their images and description form the bridge to a sale.  The more images in a listing, the better: it gives you a greater opportunity to make an informed decision on a purchase. There are a couple of points to consider regarding images.

Is there an image of the actual item you would be purchasing? With eBay stores, authorised resellers of the product, or sellers with large volumes of the same item, generally you will have stock images, which is fine, and the easiest for sellers as all the hard work of styling, lighting etc is done by a professional.  If the item is being sold as a one off item, and ESPECIALLY if the seller is a regular eBay member (not a store holder), it is not unreasonable for you to expect an image of the actual item you are buying, and you are within your rights to contact the seller to politely request an image or two of the item.

Is the item new or used? If the item is new, you will most often see a raft of stock photos gathered from a variety of sources, generally from the brand's website. Again, this is fine and usual practice, however, if the item is used, images of the actual item should be available on the listing. You should never be afraid to request images of the item to ensure it is indeed in the condition stated by the buyer. 

Ultimately, images protect you, the buyer and also the seller from a negative retail experience. And we all want what we pay for don't we?

I hope this short guide has been helpful. Thank you for your time.

Happy eBaying!
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