How do you make sure you're amongst the 200 other listings that yours will be 'FOUND' ?? Make the best of the 55 characters available in 'ITEM TITLE' !!!
It doesn't have to look or sound good. It has to be effective. When constructing your title, think what single words are your potential buyer likely to use to 'FIND' your item. For example.
'Antique Collectable MING DYNASTY CHINESE TIMBER STOOL'
This Item Title will match anyone looking for: Antique Stool; Antique Chinese; Collectable timber; Ming Dynasty.. etc.
Note: Make sure you spell check, no point having keywords that can't match.