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It's pretty straightforward: You can't legally buy a 'British Title', however., you can legally change your Title to 'Lord' using a Master Title Deed.
There are some crooks who claim that the title of a Scottish 'Laird' (which technically supposes that everybody who owns a house with a garden in Scotland is a 'Laird' already) can be acquired via 'buying' a square foot plot of land in their garden. However, you might as well just throw your money away.
So, if you buy a plot of land that is only one square foot, you may technically be able to call yourself a 'Laird'. However, 'Laird' ain't 'Lord'. You will not be able to have your passport, driving licence or bank details changed simply because you happen to own a square foot plot of land in someone's garden (or 'estate' as they often exaggerate) in Scotland.
If you look for Laird in Wikipedia.org, it states: “...Laird is not a title of nobility. Unlike Lord of the Manor titles, the title of laird is a 'corporeal heriditament'...."
The sale of worthless plots of land is quite legal. However, you may find that you have bought the same plot as someone else, not least because it is actually a requirement under Scottish Law that 'souvenir' plots of land are NOT registered with the Land Registry.
The fact is, that some sellers of 'plots of land in Scotland' that are not legally required to be registered anywhere, are potentially just raking in money to subsidise the upkeep of a large property in Scotland where they actually live. And if they are seeking further monies from you to 'plant a tree' it's the equivalent of you selling various garden plants for your own garden, to unsuspecting members of the general public.
The fact that a Master Title Deed, unlike a tiny and worthless plot of land in Scotland actually gives you the legal documentation required under UK law to legally change your Title clearly upsets the vendors of tiny and worthless plots of land in Scotland and their activities beggar belief. Check it out for yourself and search the name of the purported seller of the plot of land you were thinking of buying and the word 'scam' and see what comes up. Most importantly however, is that if the listing you see suggests that you can call yourself XYZ, be sure to check with the Intellectual Property Office that the seller hasn't already applied to register 'Laird XYZ' as their own trademark - or you could potentially find yourself being sued for Trademark Infringement if you were to ever use the 'Title' that the seller said you could.
Something else to watch out for is 'fishing rights'. Perhaps you would also be willing to grant people fishing rights to a river that actually had no fish in? It is worth checking out any claims that you can catch fish (most commonly advertised is Salmon) in a river in Scotland as part of your 'Laird' package. Do some research and be sure you can actually catch fish before you find yourself travelling all the way to Scotland with your fishing rod, only to discover their ain't no fish there!