More Simple Steps to a Killer Sales Letter

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There are several simple steps to creating a killer sales letter for your eBay selling business; here are a few you can use immediately.

1. Explain How The Buyer Comes Out On Top. Pile on the benefits. Let them know what they get as a result of owning the item. Create a list of one valuable advantage after another. Set them up as powerful bullet points so prospects can quickly grasp the main benefits and move on quickly.

Write your bullet points like headlines. Simply preface each big benefit with a phrase like these, or something similar...

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2. Introduce Your Irresistible Offer. Create as stark a contrast as possible between what the item/package is worth versus how little you're asking in return. This is where a low starting bid can instantly create a flurry of activity.

Give them dollars worth of value for mere pennies. Thanks to the auction-style, bid-what-you-want format of eBay, it's easy to offer genuine value at bargain-basement prices, without raising suspicions. After all, you expect the price to go much higher. But it's awfully tempting for prospects to simply go for it.

3. Prove What You Said Is True. Provide customer testimonials and case histories whenever possible. Legitimate third party endorsements can go a long way in convincing prospects of your selling points. Look at the way products are sold in infomercials today. A large chunk of the total airtime is devoted to customers telling their stories.

If you say it, it may be looked upon as mere advertising. But when a previous customer tells a compelling story of satisfaction with your product, it's perceived as much closer to the truth.

Whenever possible, give buyers a satisfaction guarantee. And the longer, the better.

4. Seal The Deal and Close The Sale. Your sales letter only works if it leads to action. Don't leave prospects half-sold on your item. Give them that extra nudge. Direct them to take action and provide a clear reason why it's in their best interest to do so NOW.

Remind them of the great deal you have to offer. Summarize all they get from you. Make it worth far more than even the regular price of your package. And since you're only asking for a much lower Buy-It-Now price, or a tiny starting bid, taking action should be a no-brainer.

Tell your prospects exactly what they need to do to get all the benefits for themselves... make taking the necessary action easy to do.

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