For the current service, Paypal doing quite well. It got the secure payment process, communication department, and so on.
But lets think about the reward systems? most of the customers are paying by card.
Can we make customers just choose one paying method by Paypal in all the transaction?
Reward customers is the best ideas. The more either payer or receiver earn the point. The highest reward can be earn. Believe customers will motivate more to earn the highest point... always try to hit the higest points they can in a month..
and for sure.. if already using Paypal as they payment and receiver method.. It could be the only way since then!!~^-^~ everybody like reward..