Selling second-hand clothing on Ebay successfully

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I just wanted to share some of the hints that I have learned while selling second-hand clothing on Ebay.

* Always list the size in the title -many people do a search on size only, so your item will come up on many more searches and the more people that see your item, the more potential buyers you will have. Also, if someone is wading through hundreds of listings for , say for example, a 3/4 sleeve top, they will just skip straight past your listing if they can't easily see if it is going to fit them. Also, if the size tag says 12 but you are a 16 and it fits you, then put this in the listing as well. Even consider listing it as a 16 because that is the buyer range that will be most interested.

* Whenever possible, measure the clothes that you are selling and put the measurements in the description of the listing. It is very simple to do and will make buyers much more confident when bidding on your items. Simply lay the item flat and measure the underarm to underarm area and then double it. This will give you the chest or bust measurement. Do the same for waist, hips, upper thigh, upper arm etc. Also remember to include the length measurement (obviously, you don't double that one). When doing the length, measure from the shouder or waistband to the hem. If it is an uneven hem, put the measurements for the longest and shortest points. This will give people confidence in your item and will be willing to bid more if they know it will fit them!

* Make sure your photos are clear and around the right way -it is very frustrating for buyers to have to lie horizontally to see your photo because you haven't turned it the right way around or have to try and decipher what it is you are trying to sell because it is too dark. Also, remember that you can crop the photo to take out extra background and to make your photograph appear more professional. Taking photos of clothing on a floor or on an unmade bed can look unappealing so if you are going to be selling a lot of items, consider buying a manequin or finding a decent plain coloured background. Even using a hook hanging on a plain coloured wall to hang a coathanger on is better than using the floor.

* List the brand of the item -even if it is not a designer brand or a fancy make, you should still list the brand name in the description because a lot of people know how a certain brand fits them. IE Target sizing may be larger in the bust area than K-Mart but may be too long in the leg. It helps make a buyer feel confident when placing a bid if they know precisely what they are getting. Remember that if it is a very popular brand, you should put the name in the title as well. This is especially important if you are selling childrens clothing. Many people will specifiacally search for Pumpkin Patch or Fred Bare, for example, for their kids.

* List accurately and sensibly -no matter how much you used to love that jumper that Nanny Marlene knitted for you in 1976, no one else will appreciate the dropped stitches and cigarette burn. Describe every fault possible including any pilling, stains, sun fade, wash fade or holes. If it is second-hand, don't describe it as 'as new' unless it has only been worn a handful of times and would pass for a new item purchased from a shop. It is much better to list accurately and get a couple of dollars less than to over-sell your product and end up with a very unhappy buyer.

* Offer combined postage discounts -small items can often be added to an order without taking the parcel to the next weight level. By giving buyers the ability to add to their order without adding extra postage and handling costs, you will be encouraging multiple purchases. Everyone loves a bargain, so they would much rather get something for their money, rather than just giving more to Australia Post!


Happy selling!

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