TIPS FOR BUYERS AND SELLERS...

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For a positive and rewarding eBay experience, one of the most important things you can do is research your item. Whether you are a seller looking for a good price or a buyer after a bargain, knowing who is buying what and where and for how much will help you to make an informed decision.

SELLERS

  • ADVERTISE IN THE RIGHT CATEGORY...

To find the best category for your item, type it into a completed listings search which will show you all the recently finished items of the same type. Now bring up the list in order of highest price first, and have a look at the items which have sold for the best prices. (Only look at items with the final price in green as these are the ones which did sell. The ones with a red price did not sell.) Go into the listing and check which category those particular items were advertised in. This should give you a pretty good idea where to advertise to get the best price for your item.

  • USE APPROPRIATE KEY WORDS IN YOUR ITEM TITLE...

If you want your listing to appear in the maximum number of buyers searches possible, make sure you use as many key words as you can fit in your title. For instance, if you are selling a horse book, then try to have the words "horse" and " book" in your title. This sounds very basic but you would be amazed at how many sellers of books simply put the book title as their listing title, and miss out on more generalised buyer searches. Using completed listings in the same way as above will also give an indication of which listing titles have had the most success.

  • MAKE SURE YOUR LISTING IS EASY TO READ...

There are many many prospective buyers out there who have trouble reading small print. Using a larger font size can make the difference between your listing actually being read right through, or being passed over for the next item in the search. Even the colour of the font can make quite a difference. Colours that stand out well from the background are always a better choice than colours which tend to get lost in the background and are consequently too much of a strain to read, once again being passed over for more legible listings. Keeping your listing as short and to the point as possible without losing any key elements will help to keep a buyer reading all the way to the end also.

 

BUYERS

  • FIND OUT WHAT THE ITEM IS WORTH...

Once again, a completed listings search is the best way to do this. You will find out what others have been willing to pay for similar items, and you can check the feedback on these sales to make sure that the buyer was happy with their purchase.

  • TRY DIFFERENT SPELLING IN YOUR SEARCH...

Sometimes a seller will accidently spell a key word wrong or join two words together or leave a gap where there shouldn't be one, and if you have some time and you are lucky enough to come across one of these you could be the only one who sees it and pick up a real bargain.

  • THOROUGHLY CHECK OUT THE SELLER BEFORE YOU BUY...

Always have a look at the sellers feedback. If there are any negatives which are still viewable, have a look at the listing to find out what item the buyer was not happy with. You can also do a completed listings search on the seller and look at their other current listings to find out if they are selling quality items or not.

  • ASK AS MANY QUESTIONS AS YOU NEED TO...

Find out everything you want to know about an item before you buy or bid on it. If a seller truly wants to sell their item they should be willing to answer any questions you might have. That said, make sure you do read the whole listing properly to avoid wasting the sellers time with questions that have already been addressed.

  • BE PATIENT...

Don't be in a hurry to buy the first item you look at. Keep searching and keep a few in your watched items list and just watch the bidding activity on them. If you are patient you will be rewarded with a great item at a great price.

 

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