When is a Honda Not Really Powered by Honda?

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Honda is a brand-name which is synonymous with quality the world over - which is exactly why some eBay Sellers are fraudulently using the Honda brand to sell their knock-off products.  Before you purchase a "Powered by Honda" product at eBay, there are a few things you really must know.

1. The Honda Manufacturer's Warranty

Some Sellers are advertising their products as containing Honda GX-Series Engines, but offering ridiculous warranties such as 1 year back-to-base and parts only.  The truth is that EVERY certified Honda Engine is backed by a 4 Year FULL Parts and Labour Warranty from Honda themselves.  Every REAL Honda Engine has a barcode and serial number on the engine which entitles that engine to full warranty support from ANY Honda Dealer in Australia. 

How to spot the fakes:  It's really quite simple.  If the product advertised is not covered by a 4 Year FULL Parts and Labour Warranty for Domestic Customers, then it's NOT a certified Honda.

2. Chinese-Made Honda Engines

The truth is that some Authorised Honda Engines ARE manufactured in China.  The Chinese authorised Honda Engines ARE top-quality engines manufactured to Honda's exacting standards.  However, an authorised engine manufactured in China should also bear a sticker near the engine on/off switch which states "Not Certified for Sale in the US, Europe and Australia".  Even the authorised Chinese Honda Engines aren't recognised here for warranty claims.  Unfortunately, the vast majority of products containing "Honda" engines for sale here at eBay contain knock-off Honda engines using cheaper parts which were NEVER authorised by Honda. 

How to spot the fakes:  Again, you should look at the Product Warranty offered by the Seller.  If it doesn't offer 4 Years FULL Parts and Labour for Domestic Customers, then it's NOT a certified Honda.

3. Various "Honda" Slogans and Logos

Many eBay Sellers are using slogans and logos in their advertising which are not only misleading - their use could shortly land the Seller in some VERY hot water.  Slogans such as "Honda - The Power of Dreams", "Honda Power Equipment", and the registered logos which go along with these slogans (including the bare "HONDA" logo) are ONLY authorised by Honda to appear in conjunction with GENUINE HONDA PRODUCTS.  Genuine Honda product models include those you see advertised at the Honda MPE website like the "EU" series of Honda Powered Inverters, and the "EM" and "EP" series Honda Portable Generators.

The ONLY Honda slogan which Honda has authorised for use in conjunction with OEM Power Equipment is "Powered by Honda"™.

How to spot the fakes: EVERY Honda Power Equipment Dealer and Authorised OEM knows these rules very well.  Honda very strictly controls the use of these logos and slogans, and ANY Honda Dealer or OEM misusing them very quickly loses their authorised status.  If the product is not a part of the GENUINE Honda range and uses any logo or slogan other than the authorised "Powered by Honda"™ logos, then it's NOT a certified Honda.

4.  The Green and Gold Fuel Cap

Honda themselves are concerned about the rising number of cheap, inferior imports misusing their name.  In December 2008, they launched a new campaign to help protect customers from the shady dealers who push these fake products.  To quote directly from the Honda MPE Press Release:

"The best Australian 'Powered by Honda'™ products now come with a Green and Gold Fuel Cap,
making it easier to find the right product for the job."

The campaign uses Green and Gold Fuel Caps to identify LOCAL MANUFACTURERS who comply with stringent standards, and aims to connect buyers with reliable products which are built to perform under Australian Conditions.

Honda's OEM Manager, Peter Singleton:

"It's important that people know what they’re buying. We don't want customers finding themselves using unreliable and or unsafe products that aren't covered by warranty.  For customers struggling to distinguish between quality reliable Australian products and the others", he said, "The Green and Gold is our stamp of approval.  Having been victim to sub standard products getting hold of our engines in the past, Honda wants to ensure that customers are getting quality products with perfectly matched Honda engines being used as they should be."

"When you buy a product with a Green and Gold cap, you know you're buying a product that's made by an Australian company and perfectly matched to its Honda engine. You know it works."

'Powered by Honda'™ - Often Copied, NEVER Equalled

AusPowered Generators and other "Powered by Honda" products sold at the AusEquipment eBay Store are entitled to use the coveted "Powered by Honda"logos and slogan.  Our products are endorsed by Honda as quality products manufactured to exacting standards.  Don't take your chances with an inferior product.  If you're looking for a bargain on a certified "Powered by Honda"product, check out the AusEquipment Auctions first.  If quality and after-market support matters to you, you'll be sorry if you don't.

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