Author Biography
Who am I? I'm on Linked in. I got an honours degree in Economics & Business Studies at Sheffield University in England, UK. I started work with Mars as a salesman, was hauled into head office as a graduate trainee. I learnt brand management at Beecham (now Glaxo). I learnt mis-marketing at Pedro Domecq, because my bosses were ex P&Gers who thought they could bully the drinks industry with aggressive grocery marketing tactics. Mentored by Phil Luckett, John Hayter and Leonard Lavin, I grew to Marketing Director for Alberto VO5 (now a Unilever brand) in the UK when I was 28, then to MD in the Far East running 5 countries through national distributors when I was 30, where I saved the principal Far Eastern company from bankruptcy. Back to the UK I became a freelance entrepreneur, then bought equity in an agency I liked before selling out to Colin Lloyd. I launched TBDA, ww.tbda.co.uk, The Business Development Agency (now True Business Data Activation) in the mid 90s with data genius Richard Organ, ex CACI, when Colin sold out to Euro RSCG, now Havas Media. The summary is I have an uncanny 360 degree vision of commerce, the importance of 'customer experience' and the delivery of customer satisfaction. SmarterMarketing is one of my gifts back to industry, because since I left the prescient values of ROTA at Mars, where Marketers were the Gods of cash flow creation, and revered as such, and since I learnt so much from the draconian 'loss of yield' fine on Marketing from Beecham (now Glaxo) Accountants, I have become increasingly appalled at 'marketing's' track record in Boardroom contribution. Mainly a result of poor accountability. Not trusted by FDs or respected by shareholders. What a shower Marketers can be! This is not just my jaundiced opinion, there are loads of media reports articulating the lament. Hopefully this book, its formula and introduction to the fuller blueprint manual, toolbox, system helps. Or I'll refund you the paltry cost, if you dare request it! A special thank you to all my family, friends and business colleagues who've encouraged me to distil the ups and downs of 40 years business experience into this SmarterMarketing success system. And to the inspirations from reading or hearing Jay Abraham, Claude Hopkins, Theodore Levitt, Tony Robbins, Tom Peters, Lou Gerstner, Lee Iacocca, Richard Branson, Professor Robert Shaw, David White and the Dan Kennedy crew.
