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Marketing Fashion: A Global Perspective by Richard Petrizzi, Patricia Mink Rath, Penny Gill (Paperback, 2012)

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AU $385.00
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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.