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An AD is a Terrible Thing to Waste by Wendy Melillo (Hardback, 2014)

Pulitzer Prize minated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service anuncements to the nation through the mass media.How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-tch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

Place of Publication
Washington
Spine
24mm
Content Note
Black & White Illustrations
Author Biography
Wendy Melillo is an assistant professor in the School of Communication at American University. As a staff writer for The Washington Post she earned a Pulitzer Prize nomination, a Penney-Missouri Newspaper Award, and a White House Correspondents' Association award. For nearly a decade, Melillo was the Washington, DC, bureau chief and senior writer for Adweek, where she covered product and political advertising, marketing, PR, and regulation.
Date of Publication
10/09/2014
Country of Publication
United States
Genre
Communication & Media

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