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Absolut Book.: The Absolut Vodka Advertising Story by Richard W. Lewis (Paperback, 1996)

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AU $112.23

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Product Information

Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

Product Identifiers

Publisher
Journey Editions,U.S.
ISBN-13
9781885203298
eBay Product ID (ePID)
96009342

Product Key Features

Book Title
ABSOLUT Book.: the ABSOLUT Vodka Advertising Story
Author
Richard w. Lewis
Format
Paperback
Language
English
Topic
Drinks, Advertising, Business
Publication Year
1996
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
292mm
Item Width
229mm
Item Weight
1531g

Additional Product Features

Title_Author
Richard w. Lewis
Country/Region of Manufacture
United States

All listings for this product

item 1 Absolut Book: The Absolut Vodka Adv..., Lewis, Richard
AU $33.69
Free postage
item 2 Absolut Book.: The Absolut Vodka Advertising Story
AU $112.23
Free postage

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Picture 1 of 1

Absolut Book.: The Absolut Vodka Advertising Story by Richard W. Lewis (Paperback, 1996)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Absolut Book: The Absolut Vodka Adv..., Lewis, Richard

item 2 Absolut Book.: The Absolut Vodka Advertising Story

Best Selling in Books

Tintin Paperback Boxed Set 23 titles (Mixed Media, 2018)

A Long Walk to Water by Linda Sue Park (Paperback, 2011)

The Dead Sea Scrolls Bible by Martin Flint Et. Al. Abegg (Paperback, 2002)

Dough: Simple Contemporary Bread by Richard Bertinet (Paperback, 2008)

Save on Books

Air Fryer Queen by Steph De Sousa | Paperback Book | FREE SHIPPING BRAND NEW AU

NEW Ikigai By Hector Garcia (Hardcover) FREE Shipping

The Mountain is You by Brianna Wiest - AU STOCK - FAST & FREE - TRACKED DELIVERY

Jethro Kloss Back to Eden (Paperback) (US IMPORT)

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