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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita Elberse (CD-Audio, 2014)

About this product

About this product

Product Information

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School s most celebrated professors What s behind the phemenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products the movies, television shows, songs, and books that are hugely expensive to produce and market is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital techlogies are transforming the entertainment landscape. Full of inside stories emerging from Elberse s unprecedented access to some of the world s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works and how to navigate today s high-stakes business world at large.

Product Identifiers

Publisher
Brilliance Audio
ISBN-10
1491518642
ISBN-13
9781491518649
eBay Product ID (ePID)
208903413

Product Key Features

Author
Anita Elberse
Format
CD, MP3 Format
Language
English

Additional Product Features

Running Time
705
Date of Publication
15/04/2014
Subject
Industrial Studies: General
Imprint
Brilliance Audio
Country of Publication
United States

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