Business Plans For Dummies by Steven D. Peterson, Colin Barrow, Paul Tiffany (Paperback, 2012)

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By Paul Tiffany, Steven D. Peterson, Colin Barrow. Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget. Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs).