Powerful trade marks encapsulate the essential values of a brand. In today's highly competitive markets, trade marks serve as communicators between the businesses on the one hand and the courted clientele on the other. With its unitary nature and equal effect throughout the entire EU, the CTM provides access to more than 500 million consumers. It is therefore no wonder that business and trade have long since recognized the value of the CTM, last but not least because of this geographical reach. Since its inception in 1996, more than one million CTMs have been registered, 30 % of which stemming from applicants outside the EU. It is thus fair to say: The CTMR has proved to be a success story.
Product Identifiers
Publisher
Bloomsbury Publishing PLC
ISBN-13
9781849463621
eBay Product ID (ePID)
214536928
Product Key Features
Author
Professor Dr Gordian Hasselblatt
Publication Name
Community Trademark Regulation: a Commentary
Format
Hardcover
Language
English
Subject
Law
Publication Year
2016
Type
Textbook
Number of Pages
2100 Pages
Dimensions
Item Height
244mm
Item Width
171mm
Item Weight
1751g
Additional Product Features
Editor
Professor Dr Gordian Hasselblatt
Country/Region of Manufacture
United Kingdom
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