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Data Mining and Market Intelligence for Optimal Marketing Returns by Domingo Tavella, Susan Chiu (Hardcover, 2008)

About this product

About this product

Product Information

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750682343
eBay Product ID (ePID)
96503534

Product Key Features

Author
Domingo Tavella, Susan Chiu
Publication Name
Data Mining and Market Intelligence for Optimal Marketing Returns
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
294 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
522g

Additional Product Features

Title_Author
Domingo Tavella, Susan Chiu
Country/Region of Manufacture
United Kingdom

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