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Emotive Design Methods in Product Branding by Dr Tom Page (Paperback, 2011)

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About this product

Product Information

The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by designers were conducted in the literature review. Further empirical investigations were undertaken to build on the findings presented in the literature. These findings however were with respect to objects in general, with further research required to investigate how branding could affect these findings. Current methods used by working product designers were also sought to compare against those presented in the literature.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783844310672
eBay Product ID (ePID)
106752086

Product Key Features

Author
Dr Tom Page
Publication Name
Emotive Design Methods in Product Branding
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
108 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
168g

Additional Product Features

Title_Author
Dr Tom Page
Country/Region of Manufacture
Germany

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