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Entrepreneurship by Alan L. Carsrud, Malin E. Brannback (Hardcover, 2007)

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Are entrepreneurs born or made? How do they recognize opportunity? How do they address the risks associated with designing, launching, and sustaining a new venture? There are many steps between having an idea and going public-this book explores the entrepreneurial process through all of its stages, a process in which some half a billion people are engaged worldwide every year. Illustrated through numerous real-life examples, the book is a map of the entrepreneurial journey, exploring the wide variety of opportunities open to the entrepreneur and how to build upon them, including an overview of such essential principles as screening, market research, product development, financing, and marketing and sales strategies. It also covers legal issues, intellectual property protection, motivating employees, managing boards and investors, use of technology, and the international environment. Featuring examples of business plans and presentations, exercises and checklists, and a glossary of key terms, this volume provides a solid overview and introduction to the process of business creation that will appeal to students and educators, general readers, and budding entrepreneurs. Nearly everyone recognizes iconic companies like Microsoft, Dell, and Ford. But what do we really know about the entrepreneurs (Bill Gates, Michael Dell, and Henry Ford, respectively) who founded these firms or the factors that influenced the birth and development of these corporate giants? How do entrepreneurs identify opportunity and how do they address the personal, social, and financial risks associated with designing, launching, and sustaining a new venture? There are many steps between having an idea and going public-this book explores the entrepreneurial process through all of its stages, a process in which some half a billion people are engaged worldwide every year. Illustrated through numerous real-life examples, the book is a map of the entrepreneurial journey, exploring the wide variety of opportunities open to the entrepreneur and how to build upon them, including an overview of such essential principles as screening, market research, product development, financing, and marketing and sales strategies. It also covers legal issues, intellectual property protection, motivating employees, managing boards and investors, use of technology, and the international environment. Featuring examples of business plans and presentations, exercises and checklists, and a glossary of key terms, this volume provides a solid introduction to the process of business creation that will appeal to students and educators, general readers, and budding entrepreneurs.

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9780313336898
eBay Product ID (ePID)
95890283

Product Key Features

Author
Alan L. Carsrud, Malin E. Brannback
Publication Name
Entrepreneurship
Format
Hardcover
Language
English
Subject
Business
Publication Year
2007
Type
Textbook
Number of Pages
208 Pages

Additional Product Features

Title_Author
Malin E. Brannback, Alan L. Carsrud
Series Title
Greenwood Guides to Business and Economics
Country/Region of Manufacture
United States

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Entrepreneurship by Alan L. Carsrud, Malin E. Brannback (Hardcover, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in School Textbooks & Study Guides

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Save on School Textbooks & Study Guides

Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not

Viktor Schauberger The Water Wizard (Paperback)

Targeting Mental Maths Australian Curriculum Year 5 - New Edition 2023

Excel Success One HSC Mathematics Extension 1 2024 Edition

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Year 5 Naplan*-Style Complete Workbook and Tests

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