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Entrepreneurship in the Tourism Industry rp$67 BNew hospitality Leisure textbook

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Entrepreneurship-in-the-Tourism-Industry-rp-67-BNew-hospitality-Leisure-textbook
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Ended:
02 May, 2013 10:15:04 AEST
Price:
AU $9.95
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Item location:
AU, Gold Coast Qld 4215, Australia

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Item number:
290628846275
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Last updated on  02 May, 2013 10:14:41 AEST  View all revisions

Item specifics

Condition:
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitions- opens in a new window or tab ... Read moreabout the condition
Publisher: Taylor & Francis Ltd
Subject: Business, Economics Format: Paperback
Language: English

Detailed item info

Description
Entrepreneurship is the engine that drives any successful industry or economy, including hospitality, tourism and leisure sector. This book aims to develop a greater understanding of the process and context for entrepreneurship, and provides key concepts which will enable the reader to become more entrepreneurial themselves.

Key Features
Author(s)Alison Morrison, Clare Williams, Michael Rimmington
PublisherTaylor & Francis Ltd
Date of Publication11/12/1998
LanguageEnglish
FormatPaperback
ISBN-100750640979
ISBN-139780750640978
SubjectIndustrial Studies: General

Publication Data
Place of PublicationOxford
Country of PublicationUnited Kingdom
ImprintButterworth-Heinemann Ltd
Content Noteillustrations

Dimensions
Weight550 g
Width189 mm
Height246 mm
Spine14 mm

Description
Table Of ContentsThe process of entrepreneurship; Entrepreneurs; Corporate entrepreneurship; Environment for enterprise; Finance, business planning and entrepreneurship; Operations and management of entrepreneurial organizations; Marketing and entrepreneurship; Strategy and entrepreneurship; Entrepreneurship, an overview.
Author BiographyShe has an MSc in Entrepreneurial Studies and her Ph.D. thesis investigated small firm strategic alliances. Since 1979 she has been an entrepreneur in her own right, owning and operating a number of restaurant and hotel businesses. In addition, she regularly undertakes consultancy projects for entrepreneurs both in the UK and internationally.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.


Description

Entrepreneurship

Author: Alison J. Morrison    

ISBN: 9780750640978    

Format: Paperback    

Pages: 224    

Retail Price: $68.95    

Our Special Price

$9.95



Overview:

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

Review
'A key characteristic of an entrepreneur is a willingness to learn from others. The readers of this book will have that opportunity and, as a result, be well armed to go into the business world.' from the foreword by Rocco Forte 'Great contribution to the literature in an area which deserves much more attention' Dr D Buhalis, Senior Lecturer in Tourism, University of Westminster

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