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Fundierung Des Marketing by Klaus-Peter Wiedmann (Paperback, 2004)

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Product Information

Renommierte Fachvertreter aus der Wissenschaft und der unternehmerischen Praxis vermitteln einen fundierten UEberblick uber den Stand der verhaltenswissenschaftlich gepragten Marketingforschung und verdeutlichen Verbindungslinien zu neueren oekonomischen Theorieansatzen.

Product Identifiers

Publisher
Deutscher Universitatsverlag, Gunnar Mau, Julia Wandt
ISBN-13
9783824480357
eBay Product ID (ePID)
190281051

Product Key Features

Author
Klaus-Peter Wiedmann
Publication Name
Fundierung Des Marketing
Format
Paperback
Language
German
Subject
Management, Marketing, Business
Publication Year
2004
Type
Textbook
Number of Pages
594 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
712g

Additional Product Features

Editor
Klaus-Peter Wiedmann
Country/Region of Manufacture
Germany

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