CURRENTLY SOLD OUT

The Global Advertising Regulation Handbook by Mary Alice Shaver, Soontae An (Paperback, 2013)

About this product

Product Information

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780765629692
eBay Product ID (ePID)
183720511

Product Key Features

Author
Mary Alice Shaver, Soontae an
Publication Name
The Global Advertising Regulation Handbook
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2013
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
254mm
Item Width
178mm
Item Weight
499g

Additional Product Features

Title_Author
Mary Alice Shaver, Soontae an
Country/Region of Manufacture
United Kingdom

Best Selling in Adult Learning & University

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used
Silent Spring by Rachel Carson (Paperback, 2000)
4.3 out of 5 stars based on 3 product ratings
AU $27.60 New
---- Used
Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)
5.0 out of 5 stars based on 6 product ratings
AU $41.62 New
---- Used
Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)
No ratings or reviews yet.
AU $38.50 New
---- Used
Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)
No ratings or reviews yet.
AU $53.52 New
AU $45.00 Used
On Killing: The Psychological Cost of Learning to Kill in War and Society by Dave Grossman (Paperback, 2009)
5.0 out of 5 stars based on 1 product rating
AU $45.18 New
AU $13.16 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas
AU $35.00
Trending at AU $38.02
Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual
AU $49.00
Trending at AU $60.96
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $125.35
Sapiens By Yuval Noah Harari
AU $19.00
Trending at AU $19.96
Silent Spring by Rachel Carson (English) Paperback Book
AU $27.35
Trending at AU $27.79
Bloodlands: THE book to help you understand today's Eastern Europe by Timothy Sn
AU $28.04
Trending at AU $29.62

Shop by category

The Global Advertising Regulation Handbook by Mary Alice Shaver, Soontae An (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Silent Spring by Rachel Carson (Paperback, 2000)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

On Killing: The Psychological Cost of Learning to Kill in War and Society by Dave Grossman (Paperback, 2009)

Save on Adult Learning & University

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Sapiens By Yuval Noah Harari

Silent Spring by Rachel Carson (English) Paperback Book

Bloodlands: THE book to help you understand today's Eastern Europe by Timothy Sn

You may also like

Mary Shelley Paperback Fiction & Books

Non-Fiction Global Politics Paperback Fiction & Books

Alice Hoffman Fiction Paperback Fiction & Books

Alice Walker Fiction Paperback Fiction & Books

Mary Pope Osborne Paperback Fiction & Books

Advertising Paperback School Textbooks & Study Guides