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Global Marketing, Global Edition by Warren J. Keegan, Mark C. Green (Paperback, 2014)

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Product Information

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Please te that the product you are purchasing does t include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292069661) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Product Identifiers

Publisher
Pearson Education Limited
ISBN-10
1292017384
ISBN-13
9781292017389
eBay Product ID (ePID)
195049527

Product Key Features

Author
Warren J. Keegan, Mark C. Green
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides

Dimensions

Weight
1073g
Height
275mm
Width
217mm

Additional Product Features

Place of Publication
Harlow
Spine
21mm
Content Note
Illustrations (Colour) , Portraits (Colour)
Out-Of-Print Date
27/05/2016
Date of Publication
01/05/2014
Imprint
Pearson Education Limited
Edition Statement
8th Beginner Edition
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country of Publication
United Kingdom

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Global Marketing, Global Edition by Warren J. Keegan, Mark C. Green (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in School Textbooks & Study Guides

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Save on School Textbooks & Study Guides

P-Sb7 Spirit Box Research for Use in Inter- Dimensional Contact [Paperback]

Viktor Schauberger The Water Wizard (Paperback)

Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not to Be

Excel Success One HSC Mathematics Extension 1 2024 Edition

Targeting Mental Maths Australian Curriculum Year 5 - New Edition 2023

Medication Log Book: Simple Personal Medication Administration Planner & Record

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