Hospitality Marketing BY Neil Wearne

Item number:

260700851009

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Last updated on 20 Sep, 2011 20:11:53 AEST View all revisions

Item specifics

Condition:

Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitions- opens in a new window or tab ... Read moreabout the condition

Language:

English

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***SENT VIA REGISTERED POST = TRACKING NUMBER = INSURANCE***

CONDITION: Used (in good condition)

NUMBER OF PAGES: 352

RRP $89.95AU+

Hospitality Marketing

Author: Neil Wearne

CONTENTS:

1 The Marketing Function

2 The Marketing Environment

3 The Marketing Mix

4 Market Analysis

5 Segmentation by Purchase Motivations

6 The Consumer Mix

7 Target Marketing

8 The Product Mix

9 The Service Concept

10 Service Strategies

11 Marketing Management

12 The Planning Discipline

13 The Marketing Audit

14 The Marketing Information System

15 Market and Marketing Research

16 Sustainable Competitive Advantage

17 Positioning

18 Local Hotel Strategies

19 Positioning strategies

20 Strategic Solutions

21 Growth strategies

22 Pricing Strategies

23 Promotion Strategies

24 In-Reach Sales Tactics

25 Out-Reach Sales Tactics

26 Advertising Strategies

27 Advertising Creative Strategies

28 Adverting: Media and Budgets

29 Sales Promotion, Publicity Strategies

30 Direct Marketing Strategies

31 Product Development Strategies

32 Forecasting Market Demand

33 Product Strategies

Neil Wearne was the marketing specialist and lecturer at the Regency Hotel School in South Australia from 1989. In that time he developed marketing courses and lectured students in the Diploma of Business (HOSPITALITY). He combined his extensive experience in marketing management with his flair for communication to write a number of texts for students of hospitality marketing. Neil’s talents in the areas of human behaviour, communication, illustration and writing produced a focus on the practical aspects of marketing which students understood. He maintained a dynamic marketing perspective, and is remembered by colleagues and students for his vital energy and innovative approaches to learning.

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Item location: Sydney, New South Wales, Australia

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Postage and handling	To	Service	Delivery*
AU $7.95	Australia	Standard Postage (Australia Post Regular Parcel Registered)	Estimated between Fri. 28 Jun. and Mon. 8 Jul.

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Hospitality Marketing by Neil Wearne

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