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***SENT VIA REGISTERED
POST = TRACKING NUMBER = INSURANCE***
CONDITION:Used (in good condition)
NUMBER OF PAGES: 352
Author: Neil Wearne
1 The Marketing Function
2 The Marketing Environment
3 The Marketing Mix
4 Market Analysis
5 Segmentation by Purchase Motivations
6 The Consumer Mix
7 Target Marketing
8 The Product Mix
9 The Service Concept
10 Service Strategies
11 Marketing Management
12 The Planning Discipline
13 The Marketing Audit
14 The Marketing Information System
15 Market and Marketing Research
16 Sustainable Competitive Advantage
18 Local Hotel Strategies
19 Positioning strategies
20 Strategic Solutions
21 Growth strategies
22 Pricing Strategies
23 Promotion Strategies
24 In-Reach Sales Tactics
25 Out-Reach Sales Tactics
26 Advertising Strategies
27 Advertising Creative Strategies
28 Adverting: Media and Budgets
29 Sales Promotion, Publicity Strategies
30 Direct Marketing Strategies
31 Product Development Strategies
32 Forecasting Market Demand
33 Product Strategies
Neil Wearne was the
marketing specialist and lecturer at the Regency Hotel School in South
Australia from 1989. In that time he developed marketing courses and lectured
students in the Diploma of Business (HOSPITALITY). He combined his extensive experience
in marketing management with his flair for communication to write a number of
texts for students of hospitality marketing. Neil’s talents in the areas of
human behaviour, communication, illustration and writing produced a focus on
the practical aspects of marketing which students understood. He maintained a
dynamic marketing perspective, and is remembered by colleagues and students for
his vital energy and innovative approaches to learning.
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