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International Marketing 4E Asia Pacific by Sween Hoon Ang, Al Marshall, Kristiaan Helsen, Kathleen Griffiths, Robin Roberts, Masaaki (Mike) Kotabe, Ranjit Voola (Paperback, 2013)

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By Kotabe, Marshall, Ang, Griffiths, Voola, Roberts, Helsen. International Marketing(4th Edition ).

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Poised at the dawn of the Asian Century, innovation in international marketing continues to cut through the turbulence of our economic climate. This fourth Asia-Pacific edition of International Marketing is thoroughly revised to capture the cutting edge developments in international marketing, while retaining the integrity of Masaaki Kotabe?s theoretical underpinning. Undergraduate students using this text as core resource will be equipped with the tools to become an effective international marketing manager. Armed with an understanding of how social media, ethics and sustainability are impacting the Asia-Pacific international marketing mix, students will draw on the interdisciplinary, cross functional approach to gain insight into all aspects of international business operations and the interface they have with marketing. The text provides detailed coverage of international marketing at all levels: from the SME primarily engaged in importing and exporting activities country by country through to larger organisations striving to coordinate their international marketing activities regionally and globally. A key underlying theme of the text is that while it may not be possible for all firms in the Asia?Pacific region to market their goods and services on a truly global scale, all firms that operate in any international marketplace need to understand and be aware of competition from both the local SMEs and the larger MNCs that are increasingly attempting to operate globally. In an increasingly competitive and global market, the fourth Asia-Pacific edition of International Marketing integrates fifteen new and dynamic end-of-chapter case studies to give students the knowledge, context and confidence to be a successful international marketing professional. 15 Dynamic new cases feat. Harvard business review 1) Using social networking tools for international marketing 2) The potential of global mango exports 3) Bilateral relations: emerging friendships 4) The Barbie doll in China 5) Trying to do business in a quake zone: Christchurch and Canterbury Tourism 6) Market research and communications: what flies below the radar 7) Marketing Halal meat products to Indonesian consumers 8) The sleeping giant: Giant Bicycles 9) Exporting Australian avocados 10) Banyan Tree hotels and resorts 11) Does Gourmet King advertising translate? 12) Distribution woes hobble start-ups in India 13) Exporting Australian wildflowers 14) Reverse exports: Aussie cheese to France? 15) Digicel: delivering ?full service? at the bottom of the pyramid

Product Identifiers

Publisher
John Wiley & Sons Australia Ltd
ISBN-13
9781118362518
eBay Product ID (ePID)
155605040

Product Key Features

Author
Sween Hoon Ang, Al Marshall, Kristiaan Helsen, Kathleen Griffiths, Robin Roberts, Masaaki (Mike) Kotabe, Ranjit Voola
Publication Name
International Marketing 4e Asia Pacific
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
645 Pages

Dimensions

Item Height
255mm
Item Width
215mm
Item Weight
1g

Additional Product Features

Title_Author
Ranjit Voola, Sween Hoon Ang, Kristiaan Helsen, Kathleen Griffiths, Masaaki (Mike) Kotabe, Robin Roberts, Al Marshall
Country/Region of Manufacture
Australia

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International Marketing 4E Asia Pacific by Sween Hoon Ang, Al Marshall, Kristiaan Helsen, Kathleen Griffiths, Robin Roberts, Masaaki (Mike) Kotabe, Ranjit Voola (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Time Management by Peter Quarry (Paperback, 1986)

Silent Spring by Rachel Carson (Paperback, 2000)

Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures by Dixon Dougal (Paperback, 2014)

Thunder of Hooves: A History of 12 Light Horse Regiment 1915-1919 by Kenneth Hollis (Hardcover, 2008)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

On Killing: The Psychological Cost of Learning to Kill in War and Society by Dave Grossman (Paperback, 2009)

Save on Adult Learning & University

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Sapiens By Yuval Noah Harari

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