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Making Strategy Happen: Transforming Plans into Reality by Arnold S. Judson (Paperback, 1996)

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About this product

Product Information

Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

Product Identifiers

Publisher
Basil Blackwell Inc, US
ISBN-13
9781557867216
eBay Product ID (ePID)
95836120

Product Key Features

Author
Arnold S. Judson
Publication Name
Making Strategy Happen: Transforming Plans Into Reality
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
1996
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
228mm
Item Width
155mm
Item Weight
472g

Additional Product Features

Title_Author
Arnold S. Judson
Country/Region of Manufacture
United States

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