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Management of Electronic Media by Alan B. Albarran (2001, Hardcover)

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

Lc Classification Number
P96.M34a4 2001
Edition Number
2
Table of Content
Preface. 1. Managing in the Electronic Media. 2. Strategic Alliances and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Understanding Markets and Audiences. 8. Programming Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on the Electronic Media Management. 12. The Internet and Electronic Media Management. Glossary. Abbreviations & Acronyms. Index.
Copyright Date
2002
Target Audience
College Audience
Topic
Film / General, Media Studies, Radio / General, Film & Video
Lccn
2001-026515
Dewey Decimal
384.068
Dewey Edition
22
Illustrated
Yes
Genre
Art, Social Science, Performing Arts

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