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Managing Corporate Reputation by John Dalton, Susan Croft (Loose Leaf, 2008)

About this product

About this product

Product Information

You cannot ignore that corporations are under the microscope as never before. It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right. The dynamics of corporate reputation...and the factors governing is are complex. Will an ethical stance lead to grown of reputation capital? Will that result in improved financial performance? What are the issues that can impact most on reputation, and how best to minimise risk? There are just some of the topics addressed by this report. Factors that have focused on fiercer spotlight on reputation - corporate scandals exposed in the media - pressure from NGOs - corporate governance issues - globalisation and increased competition - trade liberalisation and increasing competition This report shows you how to: - develop PR, brands and relationship management as the vanguards of your corporate reputation - strengthen your internal as well as external communications - improve the effective management of your stakeholders - build trust in the corporation at a time of failing confidence and increasing media pressure

Product Identifiers

Publisher
Thorogood
ISBN-13
9781854182722
eBay Product ID (ePID)
96278601

Product Key Features

Author
John Dalton, Susan Croft
Publication Name
Managing Corporate Reputation
Format
Loose Leaf
Language
English
Subject
Business
Publication Year
2008
Type
Textbook

Dimensions

Item Height
248mm
Item Width
210mm

Additional Product Features

Title_Author
Susan Croft, John Dalton
Series Title
Thorogood Professional Insights S.
Country/Region of Manufacture
United Kingdom

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