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Markenbildung und Markenwechsel im Deregulierten Strommarkt by Annette Schikarski (Paperback, 2005)

About this product

About this product

Product Information

Annette Schikarski analysiert, welche bewussten und unbewussten Nutzen- und Wertvorstellungen Stromkunden haben, und gewinnt daraus neue Erkenntnisse zu marketingrelevanten Verhaltenspramissen wie Involvement, Risikowahrnehmung, Vertrauen und Nutzendefiziten von Stromkunden

Product Identifiers

Publisher
Deutscher Universitats-Verlag
ISBN-13
9783824408122
eBay Product ID (ePID)
117547409

Product Key Features

Author
Annette Schikarski
Publication Name
Markenbildung Und Markenwechsel Im Deregulierten Strommarkt
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
223 Pages

Dimensions

Item Weight
297g

Additional Product Features

Title_Author
Annette Schikarski
Country/Region of Manufacture
Germany

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