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The Marketing Gurus: Lessons from the Best Marketing Bo

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Description

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140817593307
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Last updated on  23 Mar, 2013 20:54:34 AEDST  View all revisions

Item specifics

Condition:
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitions- opens in a new window or tab ... Read moreabout the condition
Publisher: Penguin Putnam Inc
Language: English Format: Hardcover
ISBN: 9781591841050

Detailed item info

Description
Provides insightful summaries of seventeen classic marketing books. This book offers advice in the art of trawling the how-to business manuals for the best of the best. It presents essential information, from thousands of pages of marketing advice into less than 300, to help as a reference for the inside knowledge for any company.

Key Features
Author(s)Chris Murray
PublisherPenguin Putnam Inc
Date of Publication26/08/2006
LanguageEnglish
FormatHardback
ISBN-101591841054
ISBN-139781591841050
SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides

Publication Data
Place of PublicationNew York
Country of PublicationUnited States
ImprintPortfolio

Dimensions
Weight472 g
Width152 mm
Height228 mm
Spine27 mm

Description
Author BiographyChris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarises the best, most influential business books of every year. He lives near Philadelphia, Pennsylvania.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.

The Marketing Gurus: Lessons from the Best Marketing Books of All Time (English)

by Chris Murray

Format Hardcover

Condition Brand New

Language English

Insightful summaries of 17 classic marketing books distill the wisdom of such thinkers as Malcolm Gladwell, Geoffrey Moore, Seth Godin, and Faith Popcorn.

Publisher Description

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.

Other featured books include: Positioning by Jack Trout and Al RiesKotler on Marketing by Philip KotlerThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKenna

And more

The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

Author Biography

Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarises the best, most influential business books of every year. He lives near Philadelphia, Pennsylvania.

Details

  • ISBN 1591841054
  • ISBN-13 9781591841050
  • Title The Marketing Gurus: Lessons from the Best Marketing Books of All Time
  • Author Chris Murray
  • Format Hardcover
  • Language English
  • Year 2006
  • Pages 290
  • Publisher Portfolio
  • Dimensions157mm x 27mm x 240mm

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