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Marketing: Origins, Concepts, Environment by Ray Wright (Paperback, 1999)

About this product

About this product

Product Information

This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding.

Product Identifiers

Publisher
Cengage Learning Emea
ISBN-13
9781861525260
eBay Product ID (ePID)
94504601

Product Key Features

Author
Ray Wright
Publication Name
Marketing: Origins, concepts, Environment
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1999
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
243mm
Item Width
188mm
Item Weight
636g

Additional Product Features

Title_Author
Ray Wright
Country/Region of Manufacture
United Kingdom

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